I use supermarkets like everyone else because they are cheaper than independent stores and they are quick and convenient. However, they are such sterile and clinical places that I do feel alienated at times by the whole experience (see previous post re: Dawn of the Dead).
Anyway, we did some shopping for my mother in law and I spotted a bag of potatoes, the packaging of which just seemed to sum up the banality of these huge homogenised corporations. I wrote to Sainsbury's and tried to offer some advice and guidance:
Dear sir/madam
I am writing to congratulate you on a sublime piece of marketing. See the attached photo. It is a bag of vegetables labelled Potatoes - Great for family meals - Easy and versatile.
Anyway, we did some shopping for my mother in law and I spotted a bag of potatoes, the packaging of which just seemed to sum up the banality of these huge homogenised corporations. I wrote to Sainsbury's and tried to offer some advice and guidance:
Dear sir/madam
I am writing to congratulate you on a sublime piece of marketing. See the attached photo. It is a bag of vegetables labelled Potatoes - Great for family meals - Easy and versatile.
I would like to offer my thanks to the Marketing guru who came up with that catchy slogan. It works on so many levels. Genius.
Whilst you clearly seem to employ the best in the business, I'd like to offer my services to your Marketing Department as I feel I am on much the same wavelength. I attach some conceptual artwork just as a taster of the unique talent I have to offer.
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| Conceptual artwork for Baked Beans - sorry, I went a bit out of the lines - this won't happen on the real packaging as I can write all the way round the tin. |
